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What We Do

The key to a successful research project is having the right participants.  Steele Recruiting uses creative techniques to find the right people for your market research needs.  We don’t just rely on lists or phone banks.  We start by targeting groups and organizations more likely to meet the specifications you are looking for.  We also work diligently to screen out dishonest people, inarticulate respondents, and people with negative or extreme dispositions which may negatively impact your research.  


Chatter Recruiting finds people for:


  • Traditional Focus Groups

  • Playtests

  • IDIs and One-on-One interviews

  • Online panels

  • Ethnographies

  • Online Skype interviews

  • Man-on-the-street interviews

Real-time Recruiting

For projects with hyper-targeted recruits that are like trying to find a needle in a haystack, it might be best to take the focus group to them.  We go on the floor of conventions, the streets of NY, and large tradeshows or conventions to get very targeted feedback and gather research on the spot using tablet-based survey tools.  This is perfect for testing out products and getting real-time feedback.  

Industry Expertise

We specialize in recruiting Millenials ages 18-35 and have extensive experience in the gaming industry.  However over the past 10+ years we've recruited people of all ages across all of the following industries:

  • Consumer Products

  • Electronics

  • Fashion/Beauty

  • ​Financial Services

  • Gaming (video games)

  • Healthcare

  • Hospitality

  • Retail

  • Television/Entertainment

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